After Dell merged with EMC, the Commercial sector needed a new visual identity system to complement the expanded Enterprise division. Moving from a stark white world and contrived design language, the new B2B look and feel is authentic and un-staged; inspired by the many ways people work. Imagery is much more elegant and modern, and the visual system uses a lot of warm-to-cool gradients, sleek iconography and rich backgrounds to more accurately reflect Dell's customers. These updates help visually connect the two LOBs for a seamless experience across all of Dell Technologies.

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Brand Guidelines | Product Photography