A video documentary series that takes a behind-the-scenes look at how Dell products are made with purpose. Starting with a strong understanding of the B2B end users, Dell's product designs always strive to minimize distractions and maximize productivity. This campaign focuses in on how Dell designs for the real world. Language is authentic and non-scripted, with real Dell employees talking about the thought put into the various verticals (Freedom From Wires, Immersive Productivity, AR/VR and Form Factors). Visually the authenticity comes to life through the candid interviews mixed with lifestyle footage. 

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