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Dell: Latitude 7400 2-in-1 (CES Winner)
B2B Product Launch
Role: Sr. Art Director
The Dell Latitude 7400 2-in-1 won the Innovation Award at the 2019 CES convention in Las Vegas, and was the hero product for Dell's largest B2B campaign, "Faster, Smarter, Experiences". At the time it was the world's smallest 14" 2-in-1 and packed in a ton of new, advanced features to help speed up work.
This project is a mixture of the CES sizzle video that garnered 18X more views than Dell's typical product launch videos, content showing off the new speedy features, and ads that paralleled the upcoming B2B campaign using the headline, "Work at full speed."
Video | Product Photography | OOH | Print | Email | Social | Online Ads | Website Page | Site Banners
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